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5 SEO Case Studies: Amazon, Zomato, Flipkart & Shopify

5 SEO Case Studies: Amazon, Instacart, Zomato, Flipkart & Shopify

Raj Patidar

December 29, 2022

Case Study-Remote SEO Expert

Here are some SEO case studies which will help to understand what and how big brands use strategies to achieve their desired results of digital marketing.

Let’s start with:

1. Zomato SEO Case Study

Zomato is a restaurant discovery and food delivery company. It operates in more than 10,000 cities across 24 countries and allows users to search for and discover restaurants based on location, cuisine, and price range.

Users can browse through a list of restaurants and view menus, ratings, and reviews to help them make a decision. Once they have chosen a restaurant, they can place an order online or through the Zomato app, and choose to have the food delivered or pick it up themselves.

In addition to its restaurant discovery and delivery services, Zomato also operates a platform for online food ordering and delivery. This allows users to order food from a wide range of restaurants and have it delivered to their doorstep.

Zomato’s business model is based on revenue from food delivery, as well as advertising and subscription fees from restaurants. The company generates revenue through delivery fees, commissions from restaurants, and advertising fees from restaurants that want to promote their businesses on the platform.

Marketing Statistics

SEO Case Study With Marketing Statistics of Zomato

SEO Strategy Of ZOMATO

Here is a case study on how Zomato, a restaurant discovery, and food delivery company, might approach SEO (search engine optimization) to establish itself as a big giant in the search engine space:

  • Keyword research: Zomato would first conduct keyword research to identify the phrases and terms that people are using to search for restaurants and food delivery services. This could include terms like “restaurant near me,” “food delivery,” and “takeout,” as well as specific queries like “Where can I find Italian restaurants in [city]?”
  • On-page optimization: Once they have a list of target keywords, Zomato would optimize their website to ensure that these keywords are present in key places such as the page titles, headings, and body content of their web pages. They would also make sure to use these keywords in a natural and relevant way to avoid keyword stuffing, which can hurt their search rankings.
  • Content marketing: In addition to optimizing their existing web pages, Zomato could also create new content that is optimized for their target keywords and provides value to their audience. For example, they could write blog posts about food trends, or create a guide to the best restaurants in various cities.
  • Link building: Zomato would also want to focus on building high-quality backlinks from other reputable websites. This can help to improve their search rankings and increase their authority in the eyes of Google. They might reach out to food bloggers or other websites in the restaurant or delivery space to secure backlinks.
  • Local SEO: Since Zomato is a local service, they would also want to focus on local SEO tactics such as optimizing their Google My Business listing and getting listed in local directories. This can help them to show up in the local pack of search results when someone searches for restaurants or food delivery in a specific location.

Overall, the goal of Zomato’s SEO strategy would be to improve their visibility in search engine results pages (SERPs) and drive more qualified traffic to their website. By focusing on keyword research, on-page optimization, content marketing, link building, and local SEO, they can improve their chances of ranking well for the terms their target audience is searching for.

2. Instacart SEO Case Study

Instacart is a technology-driven, on-demand grocery delivery and pickup service. It operates in the United States, Canada, and Australia, and allows customers to shop for groceries online and have them delivered to their doorstep, or to pick them up at a store.

To use Instacart, customers can visit the company’s website or mobile app, browse through a selection of products from local grocery stores, and place an order. Instacart partners with a network of retailers to offer a wide range of products, including fresh produce, meat, dairy, and household essentials.

Customers can choose to have their groceries delivered within as little as one hour, or they can schedule a delivery for a later time. Instacart also offers a pickup option, which allows customers to select their items online and then pick them up at a designated store location.

Instacart’s business model is based on a subscription service, where customers can pay a monthly or annual fee for unlimited deliveries, or pay a per-delivery fee for one-off orders. The company also generates revenue through partnerships with retailers, who pay a commission for each order placed through the platform.

Marketing Statistics of Instacart

SEO Case Study With Marketing Statistics of Instacart

SEO Strategy of Instacart

Sure, here is a case study on how Instacart, a grocery delivery, and pickup service, might approach SEO (search engine optimization):

  • Keyword research: Instacart would first conduct keyword research to identify the phrases and terms that people are using to search for their services. This could include terms like “grocery delivery,” “food delivery,” and “grocery pickup,” as well as specific queries like “Where can I get same-day grocery delivery in [city]?”
  • On-page optimization: Once they have a list of target keywords, Instacart would optimize their website to ensure that these keywords are present in key places such as the page titles, headings, and body content of their web pages. They would also make sure to use these keywords in a natural and relevant way to avoid keyword stuffing, which can hurt their search rankings.
  • Content marketing: In addition to optimizing their existing web pages, Instacart could also create new content that is optimized for their target keywords and provides value to their audience. For example, they could write blog posts about healthy meal delivery options, or create a guide to the best grocery delivery services in various cities.
  • Link building: Instacart would also want to focus on building high-quality backlinks from other reputable websites. This can help to improve their search rankings and increase their authority in the eyes of Google. They might reach out to food bloggers or other websites in the grocery or delivery space to secure backlinks.
  • Local SEO: Since Instacart is a local service, they would also want to focus on local SEO tactics such as optimizing their Google My Business listing and getting listed in local directories. This can help them to show up in the local pack of search results when someone searches for their services in a specific location.

Overall, the goal of Instacart’s SEO strategy would be to improve their visibility in search engine results pages (SERPs) and drive more qualified traffic to their website. By focusing on keyword research, on-page optimization, content marketing, link building, and local SEO, they can improve their chances of ranking well for the terms their target audience is searching for.

3. Amazon SEO Case Study

Amazon is an American multinational technology company that focuses on e-commerce, cloud computing, and artificial intelligence. It is one of the world’s largest online retailers, offering a wide range of products and services through its website and mobile app.

Amazon’s main business is online retail, which includes the sale of a wide variety of goods such as electronics, home goods, fashion, and more. Customers can shop for products on Amazon’s website or app and can choose to have them delivered or pick them up at a designated location.

In addition to its retail business, Amazon also operates a number of other businesses, including:

Amazon Web Services (AWS): This is Amazon’s cloud computing division, which provides a range of services such as storage, computing, and databases to businesses and individuals.

Amazon Prime: This is a subscription service that offers a range of benefits to members, including free shipping, access to streaming video and music, and more.

Amazon Marketplace: This is a platform that allows third-party sellers to sell their products on Amazon’s website. Amazon charges a fee for this service.

Overall, Amazon’s business is centered on using technology to offer a wide range of products and services to customers around the world.

Marketing Statistics of Amazon

SEO Case Study With Marketing Statistics of Amazon

SEO Strategy of Amazon

Here is a case study on how Amazon, a multinational technology and e-commerce company, might approach SEO (search engine optimization) to establish itself as a big giant in the search engine space:

  • Keyword research: Amazon would conduct extensive keyword research to identify the phrases and terms that people are using to search for products and services online. This could include broad terms like “electronics,” “clothing,” and “home goods,” as well as more specific queries like “Where can I buy an [product] in [city]?”
  • On-page optimization: Once they have a list of target keywords, Amazon would optimize their website to ensure that these keywords are present in key places such as the page titles, headings, and body content of their web pages. They would also make sure to use these keywords in a natural and relevant way to avoid keyword stuffing, which can hurt their search rankings.
  • Product descriptions and reviews: Amazon would also focus on optimizing its website’s product descriptions and customer reviews. These elements provide valuable information to potential customers and can help to improve the relevance and quality of Amazon’s web pages in the eyes of search engines.
  • Link building: Amazon would want to focus on building high-quality backlinks from other reputable websites. This can help to improve their search rankings and increase their authority in the eyes of Google. They might reach out to industry bloggers or websites in related sectors to secure backlinks.
  • Local SEO: Since Amazon has a global presence, they would also want to focus on local SEO tactics such as optimizing their Google My Business listing and getting listed in local directories. This can help them to show up in the local pack of search results when someone searches for products or services in a specific location.

Overall, the goal of Amazon’s SEO strategy would be to improve its visibility in search engine results pages (SERPs) and drive more qualified traffic to its website. By focusing on keyword research, on-page optimization, product descriptions and reviews, link building, and local SEO, they can improve their chances of ranking well for the terms their target audience is searching for.

4. Flipkart SEO Case Study

Flipkart is an Indian e-commerce company that offers a wide range of products and services through its website and mobile app. It is one of the largest online retailers in India and offers products in categories such as electronics, home goods, fashion, and more.

Customers can shop for products on Flipkart’s website or app and can choose to have them delivered or pick them up at a designated location. Flipkart also operates a number of other businesses, including:

Flipkart Wholesale: This is a B2B platform that allows businesses to purchase products in bulk at wholesale prices.

Flipkart Pay Later: This is a buy-now-pay-later service that allows customers to make purchases on Flipkart and pay for them later.

Flipkart Ads: This is an advertising platform that allows businesses to advertise their products on Flipkart’s website and app.

Overall, Flipkart’s business is centered on using technology to offer a wide range of products and services to customers in India.


Marketing Statistics of Flipkart

SEO Case Study With Marketing Statistics of Flipkart

SEO Strategy of Flipkart

Here is a case study on how Flipkart, an Indian e-commerce company, might approach SEO (search engine optimization) to establish itself as a big giant in the search engine space:

  • Keyword research: Flipkart would conduct extensive keyword research to identify the phrases and terms that people are using to search for products and services online in India. This could include broad terms like “electronics,” “clothing,” and “home goods,” as well as more specific queries like “Where can I buy an [product] in [city]?”
  • On-page optimization: Once they have a list of target keywords, Flipkart would optimize their website to ensure that these keywords are present in key places such as the page titles, headings, and body content of their web pages. They would also make sure to use these keywords in a natural and relevant way to avoid keyword stuffing, which can hurt their search rankings.
  • Product descriptions and reviews: Flipkart would also focus on optimizing its website’s product descriptions and customer reviews. These elements provide valuable information to potential customers and can help to improve the relevance and quality of Flipkart’s web pages in the eyes of search engines.
  • Link building: Flipkart would want to focus on building high-quality backlinks from other reputable websites. This can help to improve their search rankings and increase their authority in the eyes of Google. They might reach out to industry bloggers or websites in related sectors to secure backlinks.
  • Local SEO: Since Flipkart operates primarily in India, they would also want to focus on local SEO tactics such as optimizing their Google My Business listing and getting listed in local directories. This can help them to show up in the local pack of search results when someone searches for products or services in a specific location in India.

Overall, the goal of Flipkart’s SEO strategy would be to improve its visibility in search engine results pages (SERPs) and drive more qualified traffic to its website. By focusing on keyword research, on-page optimization, product descriptions and reviews, link building, and local SEO, they can improve their chances of ranking well for the terms their target audience is searching for in India.

5. Shopify SEO Case Study

Shopify is a Canadian e-commerce company that provides a platform for businesses to create and operate online stores. It offers a range of tools and services to help businesses sell products and manage their online operations, including payment processing, shipping, and customer management.

Shopify’s platform is designed to be easy to use and allows businesses to create an online store in a matter of minutes. It offers a variety of customizable templates and themes, as well as a range of features and integrations to help businesses manage their online operations.

Shopify’s business model is based on subscription fees and transaction fees. Businesses can choose from a range of subscription plans, with each plan offering a different set of features and tools. In addition to subscription fees, Shopify also charges a transaction fee for each sale made through its platform.

Overall, Shopify’s business is centered on providing a platform for businesses to create and operate online stores and helping them to sell products and manage their online operations.

Here is a case study on how Shopify, a Canadian e-commerce company, might approach SEO (search engine optimization) to establish itself as a big giant in the search engine space.

Marketing Statistics of Shopify

SEO Case Study With Marketing Statistics of Shopify

SEO Strategy of Shopify

  • Keyword research: Shopify would conduct extensive keyword research to identify the phrases and terms that people are using to search for e-commerce platforms and online store solutions. This could include terms like “online store builder,” “e-commerce platform,” and “Shopify alternative,” as well as more specific queries like “How do I create an online store with Shopify?”
  • On-page optimization: Once they have a list of target keywords, Shopify would optimize their website to ensure that these keywords are present in key places such as the page titles, headings, and body content of their web pages. They would also make sure to use these keywords in a natural and relevant way to avoid keyword stuffing, which can hurt their search rankings.
  • Content marketing: In addition to optimizing their existing web pages, Shopify could also create new content that is optimized for their target keywords and provides value to their audience. For example, they could write blog posts about e-commerce trends, or create a guide to setting up an online store with their platform.
  • Link building: Shopify also wants to focus on building high-quality backlinks from other reputable websites. This can help to improve their search rankings and increase their authority in the eyes of Google. They might reach out to e-commerce bloggers or websites in the online storage space to secure backlinks.
  • Local SEO: Shopify operates globally, so they would also want to focus on local SEO tactics such as optimizing their Google My Business listing and getting listed in local directories. This can help them to show up in the local pack of search results when someone searches for e-commerce platforms or online store solutions in a specific location.

Overall, the goal of Shopify’s SEO strategy would be to improve their visibility in search engine results pages (SERPs) and drive more qualified traffic to their website. By focusing on keyword research, on-page optimization, content marketing, link building, and local SEO, they can improve their chances of ranking well for the terms their target audience is searching for.

Raj Patidar

With my 5+ years of experience in the industry, I believe that marketing plans have to change according to the situation. My expertise and up-to-date knowledge of SEO, SEM, SMM, and Paid Media Marketing allow me to beat all the competitors easily.

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