A good SEO strategy always covers on-page SEO, technical SEO, and off-page SEO.
Just creating a good piece of content doesn’t help you rank well anymore, websites with a sound technical SEO foundation will get a higher value than others.
Let’s have a quick definition “what is technical SEO?”.
Technical SEO is the process of optimizing the non-content element of your website. Some elements are sitemap, robots.txt, structure data, website speed, website structure and navigation, and so on.
Here are some importance of technical SEO:
- Helps you get high value from search engines
- It works as an extra boost for Ranking
- Increases user experience
- Enables you to beat your competition
- It will add more value to your content
1. Helps you get high value from search engines
Search engines not only focus on great content but also give high value to websites that optimize for better structure, security, page speed, and other technical elements as well.
2. It works as an extra boost for Ranking
A website with a quick loading speed, fewer technical errors, and great content will be the winning key to rank higher. Technical SEO optimization works as an add-on along with content optimization, gives an extra boost for your content to rank higher.
3. Increases user experience
Websites with better structure, mobile friendly, easy navigation, zero 4XX pages, and good security provide the user with a great experience. This leads users to take action on your site and ultimately boost conversion as well.
4. Enables you to beat your competition
Most businesses don’t focus on technical SEO often. This is the chance you must take to beat your competitors.
Fix your website’s health when needed, it will definitely make you win the game.
5. It will add more value to your content
Nowadays, everyone is seeking great content, and that increases competition. If you want your content to rank higher than others then you must add more value to your content by technically optimizing your website.
You must take technical SEO seriously to rank higher on SERP. To perform a technical audit for your website you can use tools like SEMrush, Ahref, Ubersuggest, Google Search Console, and more.
Want to explore more about technical SEO?
Read my next blog on “Important components of technical SEO.”