Before we talk about the points we keep in mind while creating backlinks, we must know what backlinks are and why we need them.
Let’s have a quick definition:
A backlink is a way to get a link from different high-domain yet relevant websites to our site. We also called them inbound links or incoming links.
Why do any websites need backlinks?
A backlink represents a “vote of valuable content” from one site to another. If many backlinks link to a website or web pages, search engines also value their content and show it in SERP.
If you are thinking of creating backlinks to your web content, here are some points you must keep in mind while creating backlinks.
- Choose Relevant and Reputable Sites
- Check DA While Choosing a Domain for Backlink
- Check for Dofollow and Nofollow Links
- Use Proper Anchor Text
- Use Relevant Target URL
- Avoid Keyword Stuffing
- Use Unique Content
- Never Build Tons of Backlinks in a Short Period of Time.
1. Choose Relevant and Reputable Sites:
The 1st step in backlink creation is to choose a domain from which you can get a link. You must choose a very relevant and reputable site for backlinks.
If you really want a great backlink structure, you must focus on getting backlinks from a relevant niche site.
Now a question will definitely pop up in your mind: “How am I able to know which site is relevant?”
To check relevancy you must know your website niche category. Then go for similar categories of websites to get backlinks.
2. Check DA While Choosing a Domain for Backlink
What is DA? DA stands for “Domain Authority.” It is a search engine ranking score developed by Moz. It starts from 1-100. As DA starts to increase, the website is more likely to become reputable.
Try to get backlinks from high DA sites that help to rank your content in SERP, and increase your website domain authority as well.
3. Check for Nofollow and Dofollow Links
Firstly, understand what no follow and do-follow links are.
Nofollow Links: A hyperlink that contains a rel=” no follow” attribute in it is known as no follow backlink. This tells search engines not to pass authority to the linking page.
Dofollow Links: Dofollow links pass authority from one site to another. By default, links are do-follow until and unless you force them to be no-follow. If there is no no-follow attribute found in a hyperlink, then consider it a do-follow.
So it is important to check if the links you are getting are do-follow or no-follow, as no-follow links don’t help much in SEO.
4. Use Proper Anchor Text
Anchor text is also called linking text, from which we are getting a backlink. So it is important to choose proper anchor text while creating backlinks.
Using keywords in anchor text is a good practice to get SEO benefits.
Note: Avoid repeating the anchor text too often. This is a bad practice and counts as spamming and can also damage your website rank.
5. Use Relevant Target URL
Always hyperlink a relevant website page on anchor text. It is important because the search engine’s main focus is providing users with relevant information. It works for backlinks; so choose a relevant page to grab the value from your created backlinks.
In backlinks, a proper landing page on anchor text helps you get a better ranking.
6. Avoid Keyword Stuffing
Search engines hate stuffing. You can not make a search engine fool. So while creating your content always remember not to use keywords again & again.
Keyword stuffing is used in the black hat technique, and it can harm your website’s SEO.
Use proper keyword density to avoid stuffing.
Keyword density in SEO is the percentage of times a keyword is used in the content. It is best practice to stick with 2% keyword density.
7. Use Unique Content
Unique content plays a very crucial role in search engine ranking because search engines appreciate unique content and can penalize websites with duplicate content.
If you want to create quality backlinks, then you must post unique content.
8. Never Build Tons of Backlinks in a Short Period of Time
Search engines always focus on quality, not quantity. Always remember that link-building is a systematic process, not an automation technique.
If you create a ton of backlinks to your website in a short time, search engines can ban your site and also deindex it.
It’s best practice to go slow, and remember quality backlinks are the key to getting desired results.
Conclusion
I hope the above-mentioned points have given you confidence in creating quality backlinks to your site.
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