Instagram is a leading platform nowadays for almost all businesses to achieve the best and better they can. They get all the opportunity to reach more and more potential clientele. The beauty of Instagram marketing is that even small businesses are now able to reach the audience; they don’t have to be so popular but just valuable for people.
Yes, the more value their products give to the people, the bigger they become. And Instagram is playing a vital role in the same.
Thinking about how? or what the features of Instagram are fruitful for small businesses?
Here are the answers you might be looking for.
Let’s have a look at the top 10 Instagram features.
- You Get to Make Interactional Stories
- Put A Link To Your Bio
- Make & Add Unique Hashtags
- Repost Your Customers Admiring Your Products
- Reveal Behind-The-Scenes Of Your Brand Creatively
- Add Highlights
- Plan Your Content
- Write Top-Notch Calls To Action
- Make Special Offers for Your Followers
- Talk To Your Audience
1. You Get to Make Interactional Stories
The stories feature of Instagram lets you display competent, high-quality pics or videos of your products. Even a simple and easy-to-understand story can be engaging and enhance brand-audience interaction.
Check out the ideas you can use for your Stories to make them more fun and appealing:
- Make boomerangs
- Tag followers
- Add the voting sticker
- Put links
- Add the Q&A sticker
- Try out the countdown sticker
These small tips for the Story will surely make it eye-catching, provoke reactions, and kick-start the chat with the people.
2. Put A Link To Your Bio
If we see from the customers’ point of view, they must easily find out everything about you, especially your contact details. You must not make them struggle while looking for how to purchase your product.
This is why you should always put the link to your profile in the bio to make your website easy to access for your customers.
3. Make & Add Unique Hashtags
Hashtags are a true power when it comes to social media nowadays, and so for Instagram too. Small businesses make the most of them and get a wider reach using creative, popular, relevant hashtags. But while using the most trendy hashtags related to your products, you can also make a unique hashtag for your brand that will bring your marketing game to another level.
You can either use a slogan your business has or simply come up with one. Any of these activities will help you grow your brand awareness among your followers’ audiences. Easy advertising!
4. Repost Your Customers Admiring Your Products
Motivating your followers to build the content you can post is worthwhile for your small business on Instagram. Posting your customers’ content by featuring them in your feed will allow you to build a constant flow of user-generated content for your profile. The best you can do is offer them the credit by tagging them.
5. Reveal Behind-The-Scenes Of Your Brand Creatively
Sure, you like posting perfect pictures of the products, but people like to see the behind story of any brand. So try to post clips from your brand’s journey.
Behind-The-Scene (BTS) can be the clips about;
- Product development process
- Shots of the History of your company
- Brand’s highs and lows
- Success stories of your employees
- Bloopers and entertaining moments
- Product creation process
All such posts will surely increase transparency and attract an audience by adding a human touch to your small business Instagram account.
6. Add Highlights
This is a new feature on Instagram and is positively liked by most people. They also don’t disappear in 24 hours like stories!
This feature lets you put your best things longer on the Instagram profile for anyone visiting the business anytime.
7. Plan Your Content
You need to plan when to post and when to not. But just try to be consistent. Make a calendar introducing different content types to present your products.
Don’t forget about the holidays or special days. For the best results, you can try using planning apps or timeline tools available online.
8. Write Top-Notch Calls To Action
Instagram post captions are like your spot to show your creativity. You can use the right impactful CTAs.
CTAs may include an interactive question or buying option; in any way, your goal must be to build the bond.
You can even use your caption as an opportunity to lead the audience to your website. Also, you can ask your followers to tag their friends for better reach.
9. Make Special Offers for Your Followers
Discounts are awesome, but making exclusive sales are appealing. Find a way to offer some exclusive discounts to your followers only; this will encourage more people to become your follower.
10. Talk To Your Audience
Make sure that your conversation with your audience keeps going. Be it in the message section or comments section, you can kick-start a conversation with your followers and take advantage of your business on Instagram.
You can try involving your audience by asking their opinion on materials, designs, and basically anything related to product development. It also gives you an insight into what your target audience is looking for.
This will help you build a trustworthy brand image.
So here are the tips that are definitely gonna help you win the Insta game. What are you waiting for?
Wait, do you need an expert’s help? I am here for you. Let’s discuss your social media needs for top benefits and higher sales in the future.
Reach out to make the most out of your Instagram marketing!